Organizing has always been my personal passion since I was a teen. This resulted into following an apprenticeship in event management and fostering my drive to see people happy and excited. Growing up in a musician’s household has surely helped growing my sense for entertainment.

My business studies brought me to foreign cities, countries and continents where my thirst for intercultural collaboration grew. University and extracurricular jobs enabled a deep understanding of how to market successfully which got me ready for the real jobs out there.

From key account sales in electronics, to business management in audio, to retail marketing in tech, to category management in luxury – it was never just one task. At Philips, Gibson, Google and Montblanc, I formed the commercial generalist that I am today with a broad marketing and sales toolbox, an extensive network and an open mind for challenges to come.

Finding my WHY resulted into the imperative to find more individuals and teams that I can support. I want them to benefit from my HOW, which followed – ever since – four main forces: Passion. Authenticity. Creativity. Drive.